Written by
Lucas Baumgart
Product Designer
29 September, 2025
Services used
Image creation and videos execution
Percentage of COST saved
~ 50%
Percentage of time saved
~ 70%
Overview
Harrows, a leading designer and manufacturer of contemporary furniture for commercial and residential spaces, needed a scalable way to produce high-impact visual content for their fast-growing catalogue. Traditional photoshoots were becoming a bottleneck — costly, logistically complex, and too slow for their pace of product releases.
By partnering with wiretap.io, Harrows transformed how they create and deliver content. Using AI-powered product photography and cinematic video generation, the team now produces visuals that match the brand’s premium aesthetic without the need for constant studio sessions.
The Challenge
Speed & Scale: With dozens of new products and seasonal campaigns each year, Harrows required fresh visuals in days, not weeks.
Consistency: Brand identity needed to stay uniform across e-commerce, catalogues, and social media.
Cost Pressure: Traditional photoshoots demanded large budgets for sets, lighting, and logistics.
Creative Limitations: Shooting on location or building sets restricted creative freedom.
The Wiretap Solution
AI-Driven Image Creation: Harrows uploaded simple product photos; Wiretap’s AI generated photorealistic backgrounds and styled environments.
Motion from Stills: Still images were converted into cinematic videos, providing campaign assets ready for reels, carousels, and website hero sections.
Flexible Use Cases: Outputs were adapted seamlessly for e-commerce detail pages, social campaigns, catalogues, and trade shows.
Creative Control: Teams could select from multiple generated options, experimenting with bold and “impossible” shots without additional cost.
Checklist
Real-life / In situ
Models with an everyday/casual outfit
Only feature Harrow’s products
Library
Showcase interaction with the product
Showcase the texture and quality of the products
"It looks beautiful. It looks really beautiful, and this less corporate vibe is spot on! Nailed it. Just having good content… makes our life so much easier."
Abbie Ross
Marketing Director
at
Harrows
Results
3× Faster Production: New visuals were created in hours instead of weeks.
50% Cost Savings: Reduced reliance on physical studios, photographers, and logistics.
Consistent Branding: Every asset aligned with Harrows’ brand guidelines, regardless of format or channel.
Expanded Creative Range: Achieved visuals that would have been impossible or prohibitively expensive to stage physically.
Conclusion
By integrating Wiretap.io into their content workflow, Harrows unlocked a new level of agility and creativity. The collaboration demonstrates how AI-powered visual generation can support premium brands in scaling globally — without sacrificing quality, consistency, or imagination.
We can help you!
